Triodos Bank Unveils Refreshed Visual Identity
Triodos Bank has introduced a refreshed visual identity across its global network, updating its logo, colours and overall brand design to better reflect its mission to use money for positive change. The modernised look, the first major update in eight years, is being rolled out across all communications, digital platforms and subsidiary brands, including Triodos Investment Management and Triodos Bank UK.
The redesigned logo takes inspiration from Triodos’s original early 1990s mark, featuring three elements that symbolise the tri-hodos or “threefold way,” representing the balancing of values and interests in society. According to the bank, the fresh, hopeful and energising style aims to make its purpose clearer and more recognisable to customers who want their money to support social and environmental impact.