Spring Bank's Personalized Approach to Small Business Lending in New York City
“We understand every single stage of the business and are here to help you. We are a small business ourselves.” – Erica Rosero, Small Business & Nonprofit Loan Officer
Whether you’re just starting your business or have been operating for many years, there are challenges at every stage of owning a small business. For example, managing finances and obtaining capital is a common hurdle for entrepreneurs. Here at Spring Bank, we’re equipped with the resources, tools, and education you need to understand and prepare for the lending process. In addition, unlike larger conventional banks that use a standardized approach to manage thousands of clients, we bring a personalized approach to help you grow your business. Finally, we want to get to know you and your business, and developing a good relationship starts with building trust.
Erica Rosero, our Small Business and Nonprofit Loan Officer, works one-on-one with clients to align their finances with their small business goals. While in university, Erica worked for Lehman’s Small Business Development Center (SBDC) as a counselor and certified business advisor. She supported small businesses at all life stages with tools from the Small Business Administration (SBA) to support business expansion. Coincidentally for the five years she worked there, Erica referred clients to us to open affordable new business bank accounts and access credit.
“Once the business is established, at some point, you will need a line of credit, credit card, or a business bank account, depending on what kind of product or service you are offering,” says Erica.
In addition to our business bank account, our most popular small business product is our $10,000 micro line of credit. This microloan can help you get things off the ground or expand your existing business. If you are not ready to apply, Erica will never simply decline you. Instead, she will always connect you to the necessary tools to get you on track for approval.
So, what does a human-centered, personalized approach to small business lending look like?